https://www.jmacraegroup.com/blog daily 0.75 2025-09-16 https://www.jmacraegroup.com/blog/strategy-r7xcx-6dsdw-2cafs monthly 0.5 2025-09-16 https://www.jmacraegroup.com/blog/strategy-r7xcx-6dsdw monthly 0.5 2025-09-16 https://www.jmacraegroup.com/blog/strategy-r7xcx monthly 0.5 2025-09-02 https://www.jmacraegroup.com/blog/the-monthly-brief-may-edition monthly 0.5 2025-03-24 https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1620328765805-HD46AWYB02LVRARHR4XE/Orange+and+White+Tech+Pro+Logo+%284%29.png News and Insights - The Monthly Brief: May Edition - We’d love to hear from you! Drop us a line with any suggested ideas, articles or topics. We’re always happy to explore and share with you! info@jmacraegroup.com https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1620397844673-OGBWGGZ4EIL2W5K8LWXQ/Orange+and+White+Tech+Pro+Logo+%285%29.png News and Insights - The Monthly Brief: May Edition - Promoting Mental Health Awareness in the Workplace Did you know that nearly $200 billion is lost each year in the US economy due to the effect of mental illness? This article from Inc.com offers eight strategies to create a mentally healthier workplace and raise awareness of those who are suffering or at risk. https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1620236674316-SEOV1SO6OJB3WXULVBX1/Profile_03_Inactice_IG_centered.jpg News and Insights - The Monthly Brief: May Edition - Ready. Set. Sleep. Get Inactive Meet The Inactive Company, the sleep performance company creating better sleep solutions to champion a world of well-rested well-beings. With the launch of their first product , Inactivators™ (the world’s first performance sleep mask), and in honor of May #mentalhealthawareness month, they are offering 25% off site-wide plus free shipping with code SLEEP25. https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1620238948992-7B8BBYSFF7BHVX906SFQ/Orange+and+White+Tech+Pro+Logo+%283%29.png News and Insights - The Monthly Brief: May Edition - Marketing in a Post-COVID World We’re all holding our breath and crossing our fingers as we watch our communities start to open up again. Now, how do we re-engage consumers and instill confidence in the marketplace to get businesses back on track? Wordstream.com offers six strong, compelling post-pandemic marketing strategies to do just that. They advise to double-down on your existing customer base to ensure ongoing engagement and longevity. Read all six strategies here. https://www.jmacraegroup.com/blog/ixqbqscaalwofb1abci9jdhhjg9zvy-bjj4p-pmppj monthly 0.5 2021-03-25 https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1616635078508-QBN5MITIS351T7P7MOA9/Lantern_Audio_Productions_RGB_Logo.jpg News and Insights - The Monthly Brief : Spring Edition - Shining New Light on a Legacy Sound Studio Shining New Light on a Legacy Sound Studio How does an audio-focused company come to life visually? We worked with Chris Fogg, Founder and CEO of ListenUp Audio, to transform the organization’s brand identity with a new name, logo, messaging, and website. The new company name, LANTERN Audio Productions, along with a new look and digital presence showcase their expertise in leading across the audio and visual landscape by shining a light on artistry, excellence, expertise, and innovation. LANTERN houses business verticals that focus not only on audio production, but also content creations, film post production, and audiobook publishing. Check out their latest work and projects on their new website. https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1616617353360-VX3KDZR0ZOFY3BYYNVMA/Pink+Hearts+Typographic+Love+Instagram+Post.jpg News and Insights - The Monthly Brief : Spring Edition - Diversity Makes a Difference in Advertising Brands across the globe are being challenged for more inclusive representation in their advertising, as consumers want to see the diversity of their communities better depicted in all mediums. Facebook took the lead in this study showing that diversity in advertising makes a significant difference in brand loyalty, brand perception, and brand engagement. In one simulation, results saw a 90% lift in brand recall when participants were shown online ads featuring characters they felt were more similar to themselves. https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1616616835901-4Z1MYWSUUVKQXLOILO6P/chris-montgomery-smgTvepind4-unsplash.jpg News and Insights - The Monthly Brief : Spring Edition - Zoom Like a Pro! Whether you’re new to “Zoom-ing”, or are a seasoned veteran doubling-down on remote teamwork, these top tips from Zoom will have you virtually meeting like a pro in no time. Take note of the insights on whiteboarding, screen sharing, and calendar integration - just to name a few of the valuable shares to make your virtual reality a lot easier! https://www.jmacraegroup.com/blog/ixqbqscaalwofb1abci9jdhhjg9zvy-bjj4p monthly 0.5 2021-03-25 https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1613057429519-JFOF2WHHHRN019J4ONHP/CassavaBreads_ChiliLimePackaging_Front.jpg News and Insights - The Monthly Brief - Meet Cassava Breads For food enthusiasts everywhere, these delightful cheese breads (also in vegan options) made from the power-packed cassava root hit the market just in time to round out your 2021 better-for-you options. We had the pleasure of working alongside these yummy little rolls to bring their brand strategy to market and we’re especially loving the stand-out packaging, which reflects the personality of these new up-and-comers. Read more about founder, Chef Solomon Cohen, and shop their products here. https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1612987712834-CR7MYOME4ILXW0HQBO8G/51BC3555-0638-4736-8CB0-E2FC5BF00CA8.jpeg News and Insights - The Monthly Brief - Instagram Introduces Professional Dashboard Instagram recently launched a Professional Dashboard in keeping with their commitment to provide ongoing support to creators and businesses. According to Instagram, this is a “central destination” for businesses to measure performance and explore new tools and content. The three key features of the new dashboard make it easier to access insights and analytics, run accounts more efficiently, and access information on how to maximize account features. Read Instagram’s official announcement here. https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1613057319089-JD1VWC2QPMHH5TFIMSSW/maxime-02y9b9FoD4A-unsplash.jpg News and Insights - The Monthly Brief - 2020 Influencing Workplace Culture Through 2021 and Beyond No one is arguing that the events of 2020 rocked the average workplace as we knew it and likely, we will feel the effects for years to come. While businesses and organizations are regrouping and shifting models and initiatives. The Harvard Business Review shares these insights on what we might expect to see, from more emphasis on social issues and equality to ensuring employee health and work-life balance. https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1613002352308-Y0G7NLYA5QQVYKZJG8T9/imrs.php.jpeg News and Insights - The Monthly Brief - Get to Know Clubhouse, Social Media’s Hottest New App If you haven’t checked out Clubhouse yet, it’s time to wrangle an invite to this invite-only audio app on the rise. Clubhouse is a free, voice-based app where people are discussing all kinds of topics from business, to family, to social reform. It’s quickly gaining popularity because of celebrity participation in the discussion “rooms” and have seen the likes of Facebook founder Mark Zuckerberg and Space-X Chief, Elon Musk. This article from The Washington Post guides you through all you should know about the new app. https://www.jmacraegroup.com/blog/ixqbqscaalwofb1abci9jdhhjg9zvy monthly 0.5 2021-02-11 https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1607106765702-5W8XSTOBQ0YZBLZD4RA3/markus-spiske-5jeRBN4-ZLE-unsplash.jpg News and Insights - The Monthly Brief - Holiday Edition - Holiday Design and Decor? Done! Looking for the perfect partner-in-crime for your Holiday home decor or to send a spectacular gift arrangement? Check out Arrangements by Rachel, one of our new faves this season. We helped to bring this new brand and website to life and highly recommend the design talents of owner/founder, Rachel Puckett! https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1607106530787-FTWCCU9KZAP7WZPU95AV/brooke-lark-tTz_-cO84Dw-unsplash.jpg News and Insights - The Monthly Brief - Holiday Edition - Send Holiday Cards This Year! - The New York Times Sending peace, love, and cheer is one of the best ways to share your Holiday wishes. The NYT says to drop a thoughtful line to help friends, family, and colleagues destress, detox, and stay connected. Read more here. https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1607106680041-I7NS0X4QF6D4G1M9411H/sara-kurfess-8Klz66m11hU-unsplash.jpg News and Insights - The Monthly Brief - Holiday Edition - Twitter’s Top Holiday Tips Twitter recently shared some top tips from their customer success team on how to help your company or brand navigate this unprecedented Holiday season. Opinion polls, CTAs, and hashtags are a few noteworthy tricks to leverage this season. Read more here. https://www.jmacraegroup.com/blog/celebrating-when-the-efforts-of-strategic-planning-pay-off monthly 0.5 2020-11-18 https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1605721928366-99262SQQV822DOSN8U2C/fullsizeoutput_20d1.jpeg News and Insights - Celebrating Strategy: Bringing a Plan to Life https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1605721788486-NW0BUOJJ7DZVHIZSYLSR/salvatore-ventura-nNe4HwY_iY0-unsplash.jpg News and Insights - Celebrating Strategy: Bringing a Plan to Life https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1605585559729-H948EKQK3QIM7C9WBAHH/ArtsNow+logo_horizontal.jpg News and Insights - Celebrating Strategy: Bringing a Plan to Life https://www.jmacraegroup.com/blog/the-best-path-to-the-future-is-a-clear-understanding-of-the-present-what-companies-are-focusing-on-now monthly 0.5 2020-06-10 https://www.jmacraegroup.com/blog/first-impressions monthly 0.5 2020-05-25 https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1588868125161-5HNFVZHDHZ3PLV4T5S0R/Amanda+Jewel News and Insights - First Impressions: Great Results Take Great Effort https://www.jmacraegroup.com/blog/leadership-lessons-learned monthly 0.5 2020-05-17 https://www.jmacraegroup.com/blog/strategy monthly 0.5 2025-03-24 https://www.jmacraegroup.com/blog/focus-groups monthly 0.5 2020-05-17 https://www.jmacraegroup.com/blog/tag/Marketing+Strategy monthly 0.5 https://www.jmacraegroup.com/blog/tag/Leadership monthly 0.5 https://www.jmacraegroup.com/blog/tag/Strategy monthly 0.5 https://www.jmacraegroup.com/blog/tag/Strategic+Planning monthly 0.5 https://www.jmacraegroup.com/home daily 1.0 2025-09-03 https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1611418925589-NDF4YZYQKKP20OSMAJ5M/we+build+brands+%288%29.png Home https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1611418870707-H1BOVIA1X2A1DKJA2H8N/frida%252Bart%252Bfloral%252Bdesigner.jpg Home https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1611420458105-1R3R0Q4ZOR219POWMF2H/we+build+brands+%2811%29.png Home https://www.jmacraegroup.com/about daily 0.75 2021-02-07 https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1599658447900-8E00H5VU66YTJLM3NRO9/JILL%2BG%2BMACRAE JMACRAE GROUP ABOUT JILL G MACRAE, Principal https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1612581626720-MV9YHEDE1X3Z9RUMQLPB/Coreyography+pseudo+logo.png JMACRAE GROUP ABOUT Coreyography https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1612493964611-231DMKJ4CQ67Q94S5Z23/McMANN.png JMACRAE GROUP ABOUT https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1612581982189-DQOS95VRC0854T7IJP8P/AMA+%281%29.png JMACRAE GROUP ABOUT JonesHaus https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1612582169113-AGQUBI0MJPJC2DY23E7E/AMA+%282%29.png JMACRAE GROUP ABOUT https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1612582223485-L9MLTXEF9B0940K8CYD8/AMA+%283%29.png JMACRAE GROUP ABOUT https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/8e9ee3c4-f06e-4fd4-a511-f1dfa6e4108e/Words+only-Black-08.png JMACRAE GROUP ABOUT The EDGE Agency https://www.jmacraegroup.com/our-services daily 0.75 2023-03-31 https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1611629067497-RYVQKSVXIDCFB7U9ER6I/image-asset.jpeg What We Do - Focus Groups Inform Web Performance Offering a front row seat to how and why consumers respond to a brand experience. https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1611804177040-VNGAX4T0X6H2ACIK3KP6/frida%252525252Bart%252525252Bfloral%252525252Bdesigner.jpg What We Do - First Impressions: Great Results Take Great Efforts Strategic planning meets creative genius in this rebrand and website collaboration. https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1611804110059-PE41TLXH5AOA3S1QQYRM/bridge%2B5.jpg What We Do - One Company, Three Businesses Strategy is the underpinning for creating three unique business identities and websites. https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1611804384869-ARUZBIU2NKF6NHY4BPTK/salvatore-ventura-nNe4HwY_iY0-unsplash.jpg What We Do - Celebrating Strategy: Bringing a Plan to Life When all the hard work and effort of building a strategic plan start to come to life… https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1605571386429-M5A4BNV75MRZYD5TYQTQ/Uptown%2BConcierge%2BNDA.jpg What We Do Uptown Concierge https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1605571340295-CUP7SDPLS32SZ77J7UT8/AJFD-Circle-Logo-TM-2018-01_EDIT%2Bcopy.jpg What We Do Amanda Jewel Floral + Design https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/76d4bc58-1ef8-4cd1-96ab-1d16efef836e/Untitled+design+%286%29.png What We Do SPANX https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1605571282043-S3BMP5IQMG4RFIYAY2OE/BiltongBar_CMYK_Blk%2Bcopy.jpg What We Do Biltong Bar https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1612565587064-G3KZSY5PWWZ7Z2MYKPHT/ABR+logo+black.png What We Do Arrangements by Rachel https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1612564339608-JAIJP4R9HU9W805HYRZQ/McMANN+%289%29.png What We Do Yebo Beach Haus https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1612582829813-M4JWJ2RXE7P12VK75C4T/AMA+%289%29.png What We Do https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1612582351786-005FLSJN5ZSDH8UYATKV/AMA+%284%29.png What We Do https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1612583020264-CJ0279WZ9K6KS6HRRWI5/AMA+%2811%29.png What We Do https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1612583270603-4SKC2VTWEP2KQ9X9MOPR/AMA+%2812%29.png What We Do https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1612583608396-JWKHSKQ768AFNODJ7EV8/AMA+%2814%29.png What We Do https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1612583872697-JCS4ZIPU4JH3RV9079QM/AMA+%2815%29.png What We Do https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1612660984249-U96SK3LTEKF1NGX2ROPN/logo.png What We Do https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/273fac65-121d-4aaa-99ca-98ba300e2a8b/Momentum+Logo_RED.jpg What We Do https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/6fa95b5c-a449-4de3-bb21-802f4f7ecab4/home-logo.png What We Do https://www.jmacraegroup.com/contact daily 0.75 2025-09-03 https://www.jmacraegroup.com/our-work-1 daily 0.75 2021-01-22 https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1590628769557-MTH87QHDL7GU7YPWKODO/fullsizeoutput_1dde.jpeg Our Work https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1605917528415-UBIAWI6BN4UW9IY3C6YR/fullsizeoutput_20d7.jpeg Our Work https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1589854562665-XTC6JDYPWKCQL9FNSAWV/bridge%2B5.jpg Our Work https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1590628721617-IP35AJ3NYIDYDAJ1YPC4/fullsizeoutput_1e34.jpeg Our Work https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1605571340295-CUP7SDPLS32SZ77J7UT8/AJFD-Circle-Logo-TM-2018-01_EDIT%2Bcopy.jpg Our Work Amanda Jewel Floral + Design https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1605571386429-M5A4BNV75MRZYD5TYQTQ/Uptown%2BConcierge%2BNDA.jpg Our Work Uptown Concierge https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1590085584711-S8NE7MA5RN1H8DNAQBEY/Full%2BBlack%2BLogo%2Bredone.png Our Work LDR Growth Partners https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1590093452191-FIQG5T27PLQKLBG799T5/True+Story+Brands+logo-01+copy.png Our Work True Story Brands https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1605571282043-S3BMP5IQMG4RFIYAY2OE/BiltongBar_CMYK_Blk%2Bcopy.jpg Our Work Biltong Bar https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1590093560241-FFE4A5WOGREDZWPSZ56H/Yebo_Logo_Horizontal+.png Our Work Yebo Beach Haus https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1605571318270-POVQR3MS7LD0ED5BZIFM/Mike%2BMadness%2BLogo-01.jpg Our Work MikeMadness https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1605567039467-VO51JZ7EBWKSZ3L5Z4VO/logo.png Our Work Yellowberry Company https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1605566240884-CW0UI3997NVBAL61ZXRQ/logo+.png Our Work npn360 https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1605577289801-N5D6Z3V70F1Q0BYBLL4F/AbR%252BLogo%252B10.1.20%252BSimple%252Bcopy.jpg Our Work Arrangements by Rachel https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1605577165790-1ATF3XFVOY5TNZIQRKYA/logo.png Our Work Cassava https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1605915121805-SZO99W304ORD6LYLYK0J/ArtsNow+logo_horizontal_K.png Our Work ArtsNOW https://www.jmacraegroup.com/our-work daily 0.75 2021-01-24 https://www.jmacraegroup.com/our-work/celebrating-strategy monthly 0.5 2020-11-21 https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1605917157330-CAPEPGPWW747S3EPZOSK/revolt-rL1u334QqTw-unsplash.jpg Our Work - Celebrating Strategy: Bringing a Plan to Life - Celebrating Strategy: Bringing a Plan to Life While the last several months threw most everyone a curveball or two, we helped our good friends at ArtsNOW meet this challenging year head-on. JMACRAE GROUP led the efforts of charting a path for the future with a new strategy, a new look, and a new message. For over 20 years, ArtsNOW has been leading the way in reshaping education through best-in-class professional learning and development for K-12 educators and administrators. By integrating visual, digital, and performing arts into core curriculum, the classroom sets a stage for all students to experience and master creativity, collaboration, and critical problem-solving skills. We heard loud and clear from the ArtsNOW team the need to elevate and accelerate the organization’s vision and philosophy.“We want to continue to transform traditional classroom learning that will make a difference in teacher confidence and student engagement on a larger scale,” stated Pamela Walker, CEO of ArtsNOW. To help achieve the organization’s goal of advancing integrated education, we worked with the ArtsNOW leadership team and Board of Directors to align on key foundational elements in the form of a 3-year strategic plan. After 6 months of defining priorities, mapping a growth plan, and conducting stakeholder interviews to get a temperature check on where the organization could improve, a clear road map was developed in support of organizational growth and evolution. The 3-year plan addresses these critical priorities: - Define the ArtsNow strategy, brand, and message to increase awareness of and engagement with the organization - Refine and advance the ArtsNow programs and services to ensure effectiveness and scalability - Expand the ArtsNow service footprint to drive organizational growth and evolution - Strengthen the ArtsNow financial model and organizational structure to support growth and expansion https://www.jmacraegroup.com/our-work/focus-groups monthly 0.5 2020-11-21 https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1589744036413-LIPSE9V1951GLXKUFWZ3/revolt-rL1u334QqTw-unsplash.jpg Our Work - Focus Groups Inform Web Product Performance - Focus Groups Inform Web Performance We had the pleasure of facilitating a series of focus groups for an up-and-coming technology company who needed to drive traffic to their website. The company culture is creative and collaborative with no shortage of big ideas. What we appreciated most is their willingness to test and validate those same big ideas. After curating a set of questions for each of the participant groups, we were certain all bases were covered. We would test the data-driven company direction, measure support for the big ideas and tease out the pain points on current user experience. Using a mindset of learning versus directing, we validated, gained support and found a few new pain points. Three consistent themes emerged across all groups. These themes enabled us to put together a solid strategy recommendation for new traffic website and increased visitor frequency. https://www.jmacraegroup.com/our-work/one-company-three-businesses monthly 0.5 2020-05-19 https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1589853289519-R89Y7GITS6YSE3IXKR40/bridge+5.jpg Our Work - One Company, Three Businesses - One Company, Three Business Verticals LDR Invest, a holding company for multiple business units in multiple industries engaged JMACRAE GROUP to build a cohesive strategy across its enterprise. In addition, we facilitated the clear definition of each business vertical, along with their unique identities. The goal was to align on messaging for LDR overall, along with clear, succinct statements for what products and services are offered within the three business verticals and affiliate companies. After engaging in a discovery and strategic business planning process, a working blueprint was developed with platform messaging, working copy, and subsequent tactics to activate business and marketing plans. In addition, we designed, developed and launched the websites for each affiliate in LDR’s portfolio: LDR Growth Partners, LDR Advisory Partners, and LDR Leadership. https://www.jmacraegroup.com/our-work/first-impressions monthly 0.5 2020-05-18 https://images.squarespace-cdn.com/content/v1/5e93ba1108419779462015a2/1589742112816-S38W69AC3CPGU4APEF0D/frida%2Bart%2Bfloral%2Bdesigner.jpeg Our Work - First Impressions: Web Strategy & Content - First Impressions: Great Results Take Great Efforts Making the decision to launch a product, brand or business can be a monumental task… and then the real work begins. If you have high expectations around the impression your new business or brand will make, you absolutely need to devote the time and energy required to ensure your story is clear, your product is solid, and your strategy is sound. You may have been living in “launch mode” for what feels like an eternity, but the rest of the world has no idea who you are or what you do. This is your one shot to make your first, best impression. I recently collaborated with JonesHaus on the re-brand and web launch for Amanda Jewel Floral + Design. This labor of love for owner/founder Amanda Lankford is the result of dedicating the time and effort necessary to make a first, best impression. Months of planning, writing, and designing led up to this beautiful showcase of stunning artistry and breathtaking photography, while holding each other accountable to meet budgets and hit timelines.